Featured in various press outlets, the "#RenaultArtWall" project stands as a vibrant testament to urban expression and brand identity. This ambitious endeavor saw Renault reasserting its identity in a bold, creative manner, choosing four prominent walls in major European capitals - London, Milan, Paris, and Berlin - to showcase its new, dynamic identity.

At the heart of this project is Renault's redesigned logo, drawing inspiration from the Optical Art pioneer, Victor Vasarely. This rebranding pays homage to Vasarely's iconic 1972 design, bringing it into the modern era with a simple yet powerful geometric form. The energy of OP Art, characterized by the interplay of geometric lines, is brilliantly reimagined and celebrated in this series of murals.

Each mural invites onlookers to engage with the environment, to explore and look up, discovering Renault's refreshed identity in these urban landscapes. "#RenaultArtWall" is not just a showcase of street art; it's a declaration of new possibilities and a new era for Renault, skillfully blending artistic vision with corporate rebranding. This project encapsulates the creative team expertise in merging art with commercial identity, creating a visually stunning and impactful urban art experience.